Paid advertising
Google Ads
Show up when homeowners search after a storm.
For roofing contractors
More roof inspections booked, fewer leads lost to voicemail.
An AI appointment setter for roofers answers every inspection request in seconds, including at 10pm in storm season. When a storm hits, the roofer who answers first wins the job, so we put ads and AI agents to work and get every request on the schedule in minutes.
- clients served
- 400+clients served
- star rating
- 4.8star rating
- to go live
- 2-3 wksto go live
Example text conversation between Ava, an AI assistant for Summit Roofing, and a lead named Mike.
- Ava (AI): Hi Mike, this is Ava, the AI assistant for Summit Roofing. Saw your request about storm damage, sorry you're dealing with that. What are you seeing?
- Mike: Shingles in the yard after last night's hail. A couple spots on the ceiling
- Ava (AI): Thanks. Do you own the home, and have you filed an insurance claim yet?
- Mike: Own it. Haven't called insurance yet
- Ava (AI): That's common. Our inspector documents the damage with photos you can share with your adjuster. It takes about 45 minutes. Tomorrow at 8:00 AM or 11:30 AM?
- Mike: 8 works
- Ava (AI): You're set for 8:00 AM. Your inspector will text when they're 20 minutes out.
Booked: Roof inspection, Tomorrow, 8:00 AM, Photo report for the claim.
Speed to lead
In at 9:42 PM. Booked by 9:45 PM.
In this business, the first company to have a real conversation with a lead usually wins. Here's what an AI agent changes on a single lead.
With an AI agent on every lead
Example timeline, based on the conversation above.
3 minfrom first touch to booked
9:42 PM
Lead comes in
The night after a hail storm
9:42 PM
AI texts back
In seconds
9:44 PM
Qualified
Homeowner, damage confirmed
9:45 PM
Inspection booked
For 8:00 AM tomorrow
Typical follow-up
9:42 PM lead comes in
12 hours
Next day, 9:30 AM Office calls back
He already booked the roofer who answered last night.
How our speed to lead service works and what the research says about response time.
Lead sources
Wherever your leads come from, they get answered.
After a storm the calls come from everywhere at once. Every one gets answered.
Where leads come from
Ads, portals, marketplaces and forms all route to the same agent.
Google
Angi
Thumbtack
Nextdoor
Facebook
Yelp
AI voice agent for roofing companies
An AI voice agent for roofing companies picks up the phone when your office is closed, your crews are on a roof or the lines are jammed the morning after hail. It takes the address, asks what the homeowner is seeing, confirms they own the home and books the inspection on the right crew's calendar.
It never promises insurance coverage or an approval. The inspection is explained as documentation the homeowner can take to their adjuster, and anything about the claim itself goes to your team.
Storm season without the voicemail pile
After a hailstorm the phones ring all day, the office falls behind by lunchtime, and every unanswered call goes to the next roofer on Google. Hiring for a few busy weeks a year doesn't work, and voicemail is where those jobs disappear.
The voice agent answers every call at once, however many come in, books inspections straight onto the schedule and texts confirmations. When the rush is over, nothing about your team has changed except a full calendar.
Sound familiar?
Where roofing contractors lose deals.
None of these are lead problems. They're answer-and-follow-up problems, which is exactly what AI agents fix.
- 01
Storm season floods the phones
- 02
Office staff can't follow up after hours
- 03
Inspection no-shows waste crew time
What we report on
The numbers roofing contractors care about.
Your weekly report leads with booked appointments, then shows what moved them.
- Call answer rate
- Calls picked up, especially in the week after a storm.
- Speed to lead
- Seconds from an inspection request to the first call.
- Inspections booked
- Requests that turn into an inspection on the schedule.
- Inspection show rate
- Homeowners who are home when the crew arrives.
- Peak-week volume handled
- Conversations handled in your busiest week, with nobody added to the office.
- Cost per inspection
- Ad and lead spend per booked inspection.
01
02
03
04
05
06
Objections our agents handle
The pushback, handled.
We train every agent on your answers to the questions leads actually ask. These are the three we hear most in roofing contractors.
When a question needs a person, the agent hands off to your team with the full conversation attached.
- The lead says
“Are you just going to sell me a new roof?”
How the agent respondsThe agent explains the inspection documents the damage first. Repair or replace is decided after, with photos in hand.
- The lead says
“My insurance probably won't cover it.”
How the agent respondsIt never promises coverage. It explains the photo report helps them decide with their adjuster.
- The lead says
“Three roofers already knocked on my door.”
How the agent respondsIt sets you apart with facts from your knowledge base, like how long you've been local and your warranty, then books.
The playbook
What we'd build for you.
Every engagement is shaped on the strategy call, but this is where we usually start with roofing contractors.
01Week 1
Map your roadmap
We look at how leads reach you today and where they leak, then plan the agents, follow-up and pipeline that fit your offer and your brand voice.
02Weeks 2 to 3
Deploy your AI workforce
We build the agents and knowledge base, connect them to your CRM and calendar, and hand your team a system that is already taking calls.
03Days 30 to 60
Optimize and scale
We read the conversations, tune the scripts and add agents and channels as volume grows, with numbers you can check every week.
The follow-up cadence
Follow-up that doesn't give up.
How the agent works a new lead in roofing contractors, from the first minute to the long-term nurture.
- 0 secCall
Inbound calls answered on the first ring, day or night, even when every line is busy.
- 1 minCall
Web and ad leads get a call: what happened, roof type, best time for an inspection.
- 2 minSMS
No answer? A text with inspection times this week.
- Day beforeSMS
A confirmation with the arrival window.
- Morning ofSMS
A reminder, and a reschedule option so the crew doesn't drive to an empty house.
- Next stormSMS
Opted-in past leads get a check-in after the next storm in their area.
An example cadence. Timing, channels and wording are set with you, and agents only contact leads who opted in.
What we connect to
Plugs into the tools you already use.
Your agents read and write to the systems roofing contractors already run on, so every conversation, booking and note lands where your team works. We handle the setup.
AccuLynx
JobNimbus
Roofr
CompanyCam
ServiceTitan
Your AI agentsBuilt on StrideOps
GoHighLevel- Google LSA
CallRail
Google Calendar
Slack
Typical tools in your space. Don't see yours? Ask on the call; most connect through an API.
Client results
Results from Executive Stride clients.
Clients across our industries, on camera and in their own words.
- clients served
- 400+
- clients served
- in client results
- $10M+
- in client results
- industries
- 20+
- industries
- average rating
- 4.8
- average rating
They've consistently been able to help me achieve at least 10 booked appointments on my calendar for both of my businesses separately every week for the last six months.
Jacob SnitmanBurke FinancialI don't usually do testimonials for people but we've been able to generate a tremendous amount of additional monthly income with Executive Stride. Their team is super supportive and basically hand you results on a silver platter.
Franky ShawFutrGroupI can personally attribute over $20k/mo of additional monthly income to Josh and the team at Executive Stride with their LinkedIn strategies alone. If you're not working with them I don't know what you're doing.
Stephen GomesRealtor Media LeadsGetting leads is fantastic, we have a small team and actually had too much coming in and I had to reel it back a little bit, which is a good problem to have.
Jacob SherrardElvt Marketing SolutionsSince working with Josh and his team at Executive Stride for three weeks, we have been able to book 35 qualified leads and closed 11 leads by using their LinkedIn system
Harshal DewanganDewa DirectionJosh and his team basically helped me generate over 37 booked appointments and 13 new clients, which is mind-blowing!
Kas GhorbContent RocketFAQ
Questions roofing contractors ask us.
Anything else, ask us on the call.
- Can it handle storm season volume?
- Yes. The agent answers every call and form at once, whether it's five leads or five hundred, and books inspections across your crews' calendars.
- Does it talk about insurance claims?
- Only in general terms you approve. It never promises coverage, and it leaves claim advice to your team and the homeowner's adjuster.
- Can it book into AccuLynx or JobNimbus?
- We connect it to your CRM or calendar so inspections land where your team already works. If your tool isn't listed, ask; most connect.
- What about leads from last storm season?
- Reactivation campaigns check in with past inspections and estimates that never closed, and book the ones still thinking about it.
- How much does an AI appointment setter cost?
- It depends on whether you buy software or a done-for-you service. Per-minute voice tools look cheap until you add the build, the integrations and someone to read the transcripts every week. We quote one flat monthly number on the strategy call once we know your call volume and lead sources, and we measure it against your cost per booked inspection rather than per minute.
- How can I use AI for my roofing company?
- Start where you lose money: the calls nobody answers. After that, AI can text back missed calls, follow up on estimates that never closed, re-check last season's inspections, confirm appointments so crews aren't driving to no-shows, and write call notes into your CRM. We usually turn on one piece at a time so your office staff can see what it's doing.
- Does it work for commercial roofing too?
- Yes. The script changes, with different questions about the building and the decision maker, but the speed and booking work the same way.
- Can it book into our CRM's schedule?
- Yes, for AccuLynx, JobNimbus and the other tools roofers commonly use, or through your calendar. We confirm the exact setup on the strategy call.
Campaign playbooks for roofing contractors
Other industries we scale
Let's fill your calendar this quarter.
Book a call and we'll show you the exact playbook we'd run for roofing contractors.