Google ads for roofers

Google Ads for Roofers

Google ads for roofers reach the homeowner who already has a problem, which makes the click expensive and the missed call unforgivable. We build the campaigns around what people actually type, keep the budget off the searches that waste it, and text back every call your office could not pick up, in seconds, until the inspection is on the calendar.

Book a Stride Scaling Call Offers that work
clients served
400+clients served
to first reply
< 2sto first reply
to go live
2-3 wksto go live

Example text conversation between Ava, an AI assistant for Summit Roofing, and a lead named Mike.

  1. Ava (AI): Hi Mike, this is Ava, the AI assistant for Summit Roofing. Saw your request about storm damage, sorry you're dealing with that. What are you seeing?
  2. Mike: Shingles in the yard after last night's hail. A couple spots on the ceiling
  3. Ava (AI): Thanks. Do you own the home, and have you filed an insurance claim yet?
  4. Mike: Own it. Haven't called insurance yet
  5. Ava (AI): That's common. Our inspector documents the damage with photos you can share with your adjuster. It takes about 45 minutes. Tomorrow at 8:00 AM or 11:30 AM?
  6. Mike: 8 works
  7. Ava (AI): You're set for 8:00 AM. Your inspector will text when they're 20 minutes out.

Booked: Roof inspection, Tomorrow, 8:00 AM, Photo report for the claim.

Offers

Offers that get homeowners to raise a hand.

The offer is the ad. We pick one per campaign, test it against a second, and keep whichever books more appointments.

  1. 01

    An inspection this week

    For a repair search the offer is the time, not a discount. A named day beats a free anything when water is coming in.

  2. 02

    Repairs, not just replacements

    Leak and missing-shingle searches are the highest intent queries in roofing. Bidding only on replacement terms skips them and leaves them to whoever bid lower.

  3. 03

    Storm and hail response

    After a storm, the roofer live in the hit ZIP codes within hours gets the volume. Everyone else arrives days later and pays more for it.

  4. 04

    Local Services Ads alongside search

    The Google Guaranteed unit sits above the text ads and bills per lead instead of per click, so it needs its own budget and its own scorecard.

After the click

From ad to booked in minutes.

Ads only pay when someone books. This is what happens to every lead, at 2 PM or 2 AM. It's our speed to lead system on AI appointment setters.

  1. 1

    Call or form

    Search traffic splits between calling and filling in a form. Both land in StrideOps so nothing sits in a voicemail box nobody checks.

  2. 2

    Missed calls texted back

    The call that rings out at lunchtime is the one that cost the most. An AI agent texts in under 2 seconds and offers two inspection times.

  3. 3

    Qualify

    Homeowner, address inside your service area, a leak or a full replacement, and whether a claim has been filed.

  4. 4

    Inspection booked

    Onto the crew calendar with the drive respected, confirmed, then reminded, so fewer inspections go unattended.

Creative

Angles we test first.

Real people and real work beat stock photos. We produce the rest with AI and ship fresh creative every week, before the old ads wear out.

  • Ad copy that repeats the query

    A roof leak search gets a leak headline. One ad group per problem, with copy that matches, which is most of what makes the account cheap.

  • Call assets during business hours

    A large share of roof searches want a phone call, not a form. Make calling the obvious action while someone can answer.

  • A page per problem

    Leak, hail, inspection and full replacement need different pages and different proof. One generic page pays for four kinds of click and converts one.

  • Job footage for Performance Max

    The same crew and install clips you shot for Facebook earn their keep again as image and video assets.

Before you launch

Rules we build around

  • Broad and phrase match will spend your budget on roofing jobs, roofing supplies and how to shingle a roof. Negative keyword lists get reviewed weekly, not once at launch.
  • Local Services Ads need license and insurance verification before they can run, and they bill per lead with a dispute window. Track them apart from search. They are a different channel with different economics.
  • Never say or imply that insurance will pay. The ads and the agent talk about documenting what is there and leave the claim to the homeowner and their adjuster.
  • Storm clicks get expensive within hours. Cap the geography to the ZIP codes that were hit, push bids for the days that matter, and pull back when the window closes.

Calls and texts only go to people who opted in on your form. How consent works.

Platforms

Where it runs, and where it connects.

The Google Ads placements we use for roofing contractors, where your leads come from, and the tools the agent writes back to.

Where your ads show

Search first, then Maps, YouTube and Gmail where there's a clear reason.

  • Google logoGoogle
  • Google Maps logoGoogle Maps
  • YouTube logoYouTube
  • Gmail logoGmail
  • Google Ads logoGoogle Ads

Where your leads come from

  • Google logoGoogle
  • Angi logoAngi
  • Thumbtack logoThumbtack
  • Nextdoor logoNextdoor
  • Facebook logoFacebook
  • Yelp logoYelp

Tools we connect to

Typical systems in your space. Most others connect through an API.

  • AccuLynx logoAccuLynx
  • JobNimbus logoJobNimbus
  • Roofr logoRoofr
  • CompanyCam logoCompanyCam
  • ServiceTitan logoServiceTitan
  • GoHighLevel logoGoHighLevel
  • Google logoGoogle LSA
  • CallRail logoCallRail
  • Google Calendar logoGoogle Calendar
  • Slack logoSlack

What we report on

What your Google Ads report shows.

Booked appointments first, then the numbers that explain them.

01
Impression share on money searches
How often you show up for the searches that turn into jobs. Low share means you're losing buyers to competitors.
02
Search terms blocked
The irrelevant searches we exclude every week, so budget only goes to people who can buy.
03
Call answer rate
Paid calls answered by your team or the voice agent. A missed paid call is wasted spend.
04
Cost per call and form
Spend per conversion, split by campaign and search.
05
Cost per booked call
The number every bid and budget change is judged against.
06
Revenue per ad dollar
Closed jobs imported back from your CRM against spend.

Client results

Hear it from our clients.

Executive Stride clients on camera and in their own words.

All client results
clients served
400+
clients served
in client results
$10M+
in client results
industries
20+
industries
average rating
4.8
average rating
$220K profit in 2 monthsFranky Shaw, FutrGroupClient
10+ calls a week for 6 monthsJacob Snitman, Burke FinancialClient
37 calls, 13 clients in 3 weeksKas Ghorb, Content RocketClient
15 calls, 3 deals in 2 weeksBharat, Bison MarketersClient
They've consistently been able to help me achieve at least 10 booked appointments on my calendar for both of my businesses separately every week for the last six months.
Jacob SnitmanBurke Financial
I don't usually do testimonials for people but we've been able to generate a tremendous amount of additional monthly income with Executive Stride. Their team is super supportive and basically hand you results on a silver platter.
Franky ShawFutrGroup
I can personally attribute over $20k/mo of additional monthly income to Josh and the team at Executive Stride with their LinkedIn strategies alone. If you're not working with them I don't know what you're doing.
Stephen GomesRealtor Media Leads
Getting leads is fantastic, we have a small team and actually had too much coming in and I had to reel it back a little bit, which is a good problem to have.
Jacob SherrardElvt Marketing Solutions
Since working with Josh and his team at Executive Stride for three weeks, we have been able to book 35 qualified leads and closed 11 leads by using their LinkedIn system
Harshal DewanganDewa Direction
Josh and his team basically helped me generate over 37 booked appointments and 13 new clients, which is mind-blowing!
Kas GhorbContent Rocket

FAQ

Google Ads for Roofers: questions, answered.

Anything else, ask us on the call.

Do Google Ads work for roofers?
Yes, and the intent is the highest of any channel, because the homeowner searched. The cost per click is also the highest, which is why the account only works if the negative keywords are maintained and every call gets answered or texted back.
How much do roofers pay per lead on Google Ads?
It moves with your market, the season and whether a storm just went through, and the figures roofers quote each other are usually measuring different things. We wrote up how the buying models differ so you can work out your own number.
Google Ads or Local Services Ads for roofers?
Both, for different reasons. Local Services Ads sit above the text ads, bill per lead and need verification, which suits steady repair and inspection demand. Search gives you control over the query and the landing page, which matters for replacements and for storm work. Give each one its own budget so neither hides the other's results.
Should roofers run Google Ads or Facebook ads?
Google catches homeowners who already know they have a problem. Facebook reaches the ones who do not know yet, which is a bigger and slower audience. If you can only answer one channel fast, start with Google.
What keywords should a roofer bid on?
Start with the repair and emergency terms for your city, then inspection, then replacement, each in its own ad group with its own page. Leave the information searches alone. Someone looking up how a roof is built is not hiring you this week.

Turn ad clicks into booked appointments.

Book a call and we'll show you the offer, creative and follow-up we'd run for your roofing company.

Book a Stride Scaling Call