Meta ads for med spas
Meta Ads for Med Spas
Meta ads for med spas work when the ad, the lead form and the reply all happen fast. We run your Facebook and Instagram campaigns around one treatment at a time, then an AI agent texts every new lead in seconds and books the consult before they scroll on to the next spa.
- clients served
- 400+clients served
- to first reply
- < 2sto first reply
- to go live
- 2-3 wksto go live
Example text conversation between Ava, an AI assistant for Glow Aesthetics, and a lead named Jess.
- Ava (AI): Hi Jess, this is Ava, the AI assistant for Glow Aesthetics. Thanks for reaching out about Botox. Is this your first time, or have you had it before?
- Jess: First time. Mostly the lines between my eyebrows. How much is it?
- Ava (AI): Good question. Price depends on how many units your injector recommends, so you'll get an exact number at your consult. First visits take about 30 minutes.
- Jess: Ok. Anything this week?
- Ava (AI): Yes. Thursday at 5:30 PM or Saturday at 11:00 AM with Kim, our nurse injector. Which is better?
- Jess: Saturday!
- Ava (AI): You're booked for Saturday at 11:00 AM. I'll send a short intake form and a reminder the day before.
Booked: Botox consult, Saturday, 11:00 AM, With Kim, nurse injector.
Offers
Offers that get clients to raise a hand.
The offer is the ad. We pick one per campaign, test it against a second, and keep whichever books more appointments.
- 01
First-visit consult
A free or credited consult for a single treatment, like Botox or a facial. Low commitment, easy to say yes to.
- 02
Seasonal treatment
Laser hair removal before summer, skin resurfacing in the fall. The season gives the ad a reason to act now.
- 03
Membership opener
A first month at a member rate for clients who want a routine, not a one-off visit.
- 04
New provider or device
A new injector or a new device is real news. Lead with it and offer early consult slots.
After the click
From ad to booked in minutes.
Ads only pay when someone books. This is what happens to every lead, at 2 PM or 2 AM. It's our speed to lead system on AI appointment setters.
- 1
Lead form or DM
The ad sends people to an instant form or a DM, with consent to be contacted written next to the submit button.
- 2
Reply in seconds
The lead lands in StrideOps and an AI agent texts back in under 2 seconds, as the assistant for your spa.
- 3
Qualify
One question at a time: which treatment, first time or returning, and which days work.
- 4
Book and remind
The agent books into your scheduling software, sends the intake form and reminds them the day before.
Creative
Angles we test first.
Real people and real work beat stock photos. We produce the rest with AI and ship fresh creative every week, before the old ads wear out.
Provider on camera
Your injector or nurse explaining what a first visit looks like, filmed on a phone.
Treatment walk-through
What happens in the room, how long it takes and what to expect after.
Questions people ask
Short answers to the questions your front desk hears every day, like downtime and how often to come back.
Client voice
Real clients talking about the experience, used only with their written permission.
Before you launch
Rules we build around
- Meta's personal attributes policy rejects copy that implies the viewer has a flaw, like "Tired of your wrinkles?". Talk about the treatment, not the person.
- Check Meta's current health and wellness ad policy before running before-and-after images or results claims.
- The agent never gives medical advice or quotes exact pricing that depends on a provider's assessment. It books the consult.
Calls and texts only go to people who opted in on your form. How consent works.
Platforms
Where it runs, and where it connects.
The Meta Ads placements we use for med spas & clinics, where your leads come from, and the tools the agent writes back to.
Where your ads run
Placements are tested, not guessed. We keep the ones that book calls.
Facebook
Instagram
Messenger
WhatsApp
Threads
Meta
Where your leads come from
- Instagram
- Facebook
Google
TikTok
Yelp
RealSelf
Tools we connect to
Typical systems in your space. Most others connect through an API.
Boulevard
Vagaro
Zenoti
Mindbody
Aesthetic Record
Mangomint
GoHighLevel- Instagram DMs
Google Calendar
Stripe
What we report on
What your Meta Ads report shows.
Booked appointments first, then the numbers that explain them.
- Cost per lead
- The number Meta shows you. Useful, but only the first line of the report.
- Speed to first contact
- Seconds from form submit to the first call or text. This is where most Meta leads are won or lost.
- Contact rate
- The share of leads who actually pick up or reply, which tells us whether the form is collecting real people.
- Cost per booked call
- Ad spend divided by calls on your calendar. The number we optimize toward.
- Show rate
- Booked calls that happen. Reminders and rebooking from the agent move this more than anything.
- Revenue per ad dollar
- Closed revenue you report back against spend, once deals start closing.
Client results
Hear it from our clients.
Executive Stride clients on camera and in their own words.
- clients served
- 400+
- clients served
- in client results
- $10M+
- in client results
- industries
- 20+
- industries
- average rating
- 4.8
- average rating
They've consistently been able to help me achieve at least 10 booked appointments on my calendar for both of my businesses separately every week for the last six months.
Jacob SnitmanBurke FinancialI don't usually do testimonials for people but we've been able to generate a tremendous amount of additional monthly income with Executive Stride. Their team is super supportive and basically hand you results on a silver platter.
Franky ShawFutrGroupI can personally attribute over $20k/mo of additional monthly income to Josh and the team at Executive Stride with their LinkedIn strategies alone. If you're not working with them I don't know what you're doing.
Stephen GomesRealtor Media LeadsGetting leads is fantastic, we have a small team and actually had too much coming in and I had to reel it back a little bit, which is a good problem to have.
Jacob SherrardElvt Marketing SolutionsSince working with Josh and his team at Executive Stride for three weeks, we have been able to book 35 qualified leads and closed 11 leads by using their LinkedIn system
Harshal DewanganDewa DirectionJosh and his team basically helped me generate over 37 booked appointments and 13 new clients, which is mind-blowing!
Kas GhorbContent RocketFAQ
Meta Ads for Med Spas: questions, answered.
Anything else, ask us on the call.
- How much do med spas spend on advertising?
- There's no standard number. Work backward from your cost per booked consult: decide what a new client is worth, what you can pay to book one, and start with a test budget that buys enough leads to learn from. We set that budget with you on the strategy call.
- How do I get more clients for my med spa?
- Run one clear treatment offer at a time, answer every inquiry within minutes, and follow up with people who didn't book. Most spas lose more clients to slow replies than to weak ads.
- How much do Facebook ads cost per 1,000 views?
- Cost per 1,000 impressions changes with your market, season, audience and creative, so any single number would mislead you. Track cost per booked consult instead; it's the number that tells you whether the ads pay.
- Do Meta ads work for med spas?
- They work best for treatments people decide on visually and locally, like injectables, facials and laser. They fail when leads wait hours for a reply, which is why every lead gets an AI follow-up in seconds.
- Which CRM do med spas use for ad leads?
- Many spas book in Boulevard, Vagaro, Zenoti or Mangomint. We route ad leads into StrideOps for follow-up and connect it to your booking software so the agent only offers real openings.
Turn ad clicks into booked appointments.
Book a call and we'll show you the offer, creative and follow-up we'd run for your med spa.