Laser-Focus Targeting With LinkedIn Sales Navigator

The LinkedIn platform has come a long way

LinkedIn has been the undisputed social media tool for building your professional network in the 21st century. Showcasing your professional attributes, connecting with like-minded professionals in your industry, and finding a job have all been ways that people have used the 500-million person strong network over time. 

Since being acquired by Microsoft in 2016, the platform has made huge steps to monetize and broaden the capabilities and benefits for not only job seekers and professionals wanting to connect, but also for sales teams. One of those key additions was creating LinkedIn Sales Navigator.

What is LinkedIn Sales Navigator?

LinkedIn Sales Navigator is a sales management tool designed to help sales reps tap into all of the data that LinkedIn holds, and essentially use it to further their selling capabilities. Tactics adopted from Sales Navigator like “social selling” have risen in popularity due to noise in channels, such as advertising and cold emails, as well as the recent disruption to more traditional B2B buyers working remotely.

Benefits of LinkedIn Sales Navigator

There are some major benefits for a sales rep to buy a Sales Navigator license. For $79/month, you’re able to gain valuable insights into your addressable market and buyer personas to get to know your prospect before even speaking to them one-on-one. It also allows you to reach out directly to individuals even if you’re not already connected to them.

Ways to use LinkedIn Sales Navigator as a Sales Professional

Niche Searches:

The Sales Navigator advanced search functionality gives you the ability to narrowly target your niche audience. ExecutiveStride.com actually takes advantage of this capability – read more on that here.

The benefit of having these search capabilities are plain, it allows you to access an extremely qualified audience. You can search based on:

  • Keywords
  • Geographic location (by region or state)
  • Job title
  • Company name
  • Company size
  • Company type (e.g., public, private, non-profit)
  • Group membership
  • School
  • Years of experience
  • Industry
  • And more

It also allows you to exclude any of the above from your searches if there are certain industries, job titles you or regions you know aren’t a good fit.

Social Selling:

When it comes to lead generation on Sales Navigator, the idea of social selling or social prospecting is what comes to mind. Very different from social media marketing, social selling involves an initial relationship-building message from you to an individual that has been chosen based on predetermined qualifications (such as industry, company, job title, etc. – see above for niche targeting).

Social selling shows your target audience that your company is active and approachable. It’s a great way to interact directly with potential buyers on a one-to-one basis, and get immediate feedback by starting a conversation.

Accessing out-of-network connections is a huge benefit of Sales Navigator as it gives you the opportunity to extend your sales reach outside your direct network. Normally, you can only view the limited profiles of people outside your network. Sales Navigator lets members “unlock” that information (up to 25 profiles a month) so you can better understand your leads and make more meaningful connections. 

Sales Insights:

As a Sales professional, the greatest tool you can go into a meeting with is knowledge of your prospect. Sales Navigator makes this step almost too easy. With the license, you can essentially gain all the knowledge you need to go into your discovery call. See where your prospect went to school, or where they used to live to find some common ground for conversation. 

Most importantly, you can see if you’re connected to anyone your prospect is connected to – allowing for a referral based sales relationship before you’ve met. 

Not to mention, the more you use the tool the more it will help you find insights. As you search for prospects, save leads, and make connections, Sales Navigator will keep you posted on updates in your network such as: 

  • Job or role changes
  • Company updates
  • Relevant connections and warm leads

Manual vs. Automated

The evidence of using a tool like Sales Navigator as a Sales Professional goes beyond this blog. The question then becomes if you will use it on its own or with added benefits like automation and AI. ExecutiveStride.com allows you to do everything that’s been identified above, but at a scale that’s not possible when done manually.

See how this Agency Owner grew his business at scale by automating his manual outreach with ExecutiveStride.com here.

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"Executive Stride has completely changed my business, I never knew LinkedIn could be so effective! The constant deal flow on a daily basis has been insane even with the current climate of the world we're still killing it thanks to Josh and his team at ExecutiveStride.

ExecutiveStride has helped our company grow even in a down economy during a full pandemic. I cannot thank these guys enough"

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What our customers say🏆

"I was very skeptical about trying another LinkedIn lead gen company, especially after my last experience… but I have to say once I got started and started implementing their systems I knew they were different. It works with relatively little effort. They actually care and it shows in their client results. Best investment I’ve made in my business.

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Josh founded ExecutiveStride.com in 2018, helping marketing agencies, coaches, consultants, and in-house sales teams all over the world.  He started his entrepreneurial journey scaling a small team of sales reps into a multi-million dollar door-to-door sales force.  Josh then worked to master his own digital marketing, sales, and LinkedIn automation skills in 2016 and founded UtopianMarketing.com to help other businesses do the same.  Josh invests a good percentage of his earnings into mentorship, coaching, and masterminds with 7-8 figure entrepreneurs.

Josh Pocock ExecutiveStride.com Founder & CEO

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Frequently Asked Questions

Will you add more coursework?

Yes! We're always working on creating new content in order to help you grow. Our goal is to perpetually add the latest and greatest growth hacks to the Executive Stride Accelerator for members to learn from. Since LinkedIn changes all the time we’re always keeping up to date on the latest best practices for fast growth, and will continually add more lessons and topics as necessary to keep you in the loop. 

Click here to learn more.

What makes you different than the others who do this type of works?

We are one of the few LinkedIn Lead gen companies that go beyond just booking leads on LinkedIn. We give you the exact plugin-and-play templates, CRM integrations, SOPs, website code, and show you how to build 7 figure sales organizations and ramp a regular SDR to a million-dollar producer in just 2 months. Go ahead and let us know if you find someone else in that category.

We also have worked with 100+ companies to create, manage, and train Linkedin lead gen strategies including Forbes coaches, TedX speakers, and Fortune 500 sales team. Click here to learn more.

Will The Executive Stride™ Program Work If I’m Technophobic?

Oh, heck yes. All you need is the ability to close deals and take action, we take care of everything else; templates, code, tools, etc. If you can log into your email and answer the phone when hot leads are calling, you can make this happen. Click here to learn more.

How long until i can expect leads to come?

Our clients tend to see results in as little as 5 days but most campaigns take 3-4 weeks to hit "full speed". This is because our process builds momentum every week as the sent pending requests (requests we have sent that have yet to be accepted) grow to over 1,000.

At this point, there is a steady flow of new connections flowing in daily and being qued into the message sequence. Click here to learn more.

Can LinkedIn restrict my account?

We have helped over 100 businesses leverage Linkedin for leads and have never had an account banned.

We use the absolute top of the line tools, dedicated servers, and VPN to ensure your safety. We also are aware of safety limits and ways to operate under the radar. Click here to learn more.

How much time will this take?

Like with anything in life, the more you put into it, the faster you'll see results.

We recommend at least 2-3 hours per day of ExecutiveStride work in order to be a top performer.

We designed the training so that 20% of your actions get you 80% of the results. That's because I put emphasis on the activities with the highest payoff, eliminating ineffective tasks.

Implemented right, this system will give you a consistent flow of new clients every month! Click here to learn more.

Should I wait to implement a solution like this?

If you wait, you will be leaving a lot of opportunity on the table. We are the first to market with a tool like this, and the opportunity to create a new channel of qualified leads is there for the taking! Click here to learn more.

What results can I expect to see on LinkedIn?

Each profile and business is different. However, all businesses need exposure, visibility and to stay in front of their ideal prospects. The look back rates that we're seeing can range between 2-14%, with an average of 9%. Many of the people who look back at your profile will also send you a connection request but can also visit your website and engage directly with you.
By using the Auto-Connect, Free InMails or Sequential Messaging feature, you'll be able to continuously reach out to new prospects, all on auto-pilot, which will guarantee a steady stream of leads every day. Click here to learn more.

Will this work for me?

Yes! But only if you implement what you've learned. That's common sense, right?

ExecutiveStride Accelerator™ contains everything you need to be successful, including in-depth step-by-step training as well as all the checklists, templates, worksheets, and examples you'll need.

And you'll have my help with three months of live Q&A coaching sessions to get all your questions answered.

The real question is, will you do the work? If yes, I stand 100% behind the information you'll learn and the support you'll receive. Click here to learn more.

Can I make money off referrals?

Yes, of course, we have lots of referral partners who are racking in each month. You can learn more by clicking here.

Is this just another marketing course?

Simply put, no.

I have scoured the marketplace for the top, most expensive lead generation, business, and marketing course and haven't found anything quite like this program. I like to think of this course as a sales and marketing program on overdrive.

You'll get the information you need to rapidly realize results and scale to 7 figures with all the support you need. Click here to learn more.

I'm just starting out. Is this program for me?

Yes! In fact, you may even be ahead of the game because you have nothing to unlearn. I'm so glad you found your way here. Now, you can learn a system that's designed with integrity AND that works. You'll save months (if not years) of time, and you'll experience results faster than if you were to try to figure this all out on your own. Click here to learn more.

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90-Day-Action-Based Guarantee (4 Opps Per Week By End Of 90 Days - but you will not need it. Click here to learn more.