LinkedIn Profile Optimization That Positions You As The Expert In Your Industry

If we were to tell you that LinkedIn has been around longer than Facebook, Twitter and Instagram you probably wouldn’t believe us.

Since 2002 LinkedIn has grown to 575+ Million registered members across 200 countries. Based on these numbers, it’s safe to say that having a great LinkedIn profile is pretty significant in the modern business world.

In the past, LinkedIn has been one of the leading ways companies recruit new hires, but in 2019 it’s also used by individuals or companies to grow their business by connecting with, and engaging prospective customers. If this is the reason, you want to use LinkedIn, having an optimized profile is vital. 

By following a few simple LinkedIn profile tips, your new online first impression can be upgraded in no time.

 

What to do if your profile sucks?

We’re going to assume that everyone reading this has a LinkedIn profile (if not get your head in the game).

So, step one is having a LinkedIn profile.

Step two is upgrading it with our LinkedIn profile tips to make it fully effective to do business.

Here is what to consider:

1 Have a professional photo

According to LinkedIn’s own statistics, users who have a profile photo receive 21 times more profile views and 9 times more connection requests. No one is going to connect with a faceless ghoul.

So even if you ignore all of our tremendous advice that we’ve given, at least have a profile photo!

A professional-looking picture taken in a well lit bright environment will no doubt boost these numbers further. Ask yourself, who would you rather work with; someone with a well-lit photo and a professional-looking demeanor, or someone with a dimly lit gloomy-looking picture?

(Think Voldemort from Harry Potter…would you really want to work with him? The answer is hopefully pretty obvious). Some easy to follow tips:

• Make sure your photo is taken in a well-lit environment.

• Smile! Believe it or not, people prefer working with a smiley, happy person.

• Be Professional: If your working in a professional field, it’s essential to establish yourself as someone who takes their job seriously. Dress for success.

2 Craft a great headline

When crafting your headline, it’s important to keep in mind what you want your LinkedIn profile to convey. For example, are you looking for new opportunities? Or are you simply looking to let people know what you do? Base your headline on your own personal objectives.

 

3 Create a compelling summary

Imagine you had 30 seconds to tell someone the most important things about your career or profession…

What would you say?

(Hint, cut the fluff)

Your summary acts as a short, concise elevator pitch about yourself. So be sure to include 3–5 sentences that describe:

Your years of experience in your industry.

Your area of expertise.

The types of organizations you’ve worked with.

What you’re most known for professionally.

At the end of your summary insert a brief call to action. Something like: ‘If I can be of help to you, feel free to reach out to me at *office number * *email address* *corporate website*.’

Make it as easy as possible for someone to be able to get in contact with you. By doing this, you’re showing you’re reliable, accessible and open to having conversations. The End Result

 

So, by now if you’ve followed these three steps you should be well on your way to having a smooth and slick LinkedIn profile. Congrats your LinkedIn profile is now updated and you’re ready to take on the professional world.

If you want to learn more about how to upgrade your LinkedIn profile, book a time to chat below.

We’re social prospecting experts and we’re here to help.

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Who This Is For

Basically, if you work with business clients or provide a service, this is for you!

Most Businesses Struggle...

LinkedIn Is The Real Deal...

Million Active Users

%

of C-Suite executives never reply to cold calls or emails

%

of B2B buyers use LinkedIn when making a purchase decision

%

of B2B buyers use social media when making a purchase decision

What our customers say🏆

"Executive Stride has completely changed my business, I never knew LinkedIn could be so effective! The constant deal flow on a daily basis has been insane even with the current climate of the world we're still killing it thanks to Josh and his team at ExecutiveStride.

ExecutiveStride has helped our company grow even in a down economy during a full pandemic. I cannot thank these guys enough"

- Marketing / Advertising Agency Owner

What our customers say🏆

"I was very skeptical about trying another LinkedIn lead gen company, especially after my last experience… but I have to say once I got started and started implementing their systems I knew they were different. It works with relatively little effort. They actually care and it shows in their client results. Best investment I’ve made in my business.

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"Automated Lead Gen and Networking > Forced Growth.

Our demo booking rate increased from 15% to 43%,
Our demo closing rate went from 8% to 37%."  

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What our customers say🏆

"I really love how it takes the grunt work out. I was absolutely amazed after our first week…. We closed our first client less than 2 days into the ExecutiveStride service. The coaching calls and extra support really helps us scale to the next level and we're excited to see what the future holds."  

- Senior Living Business

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Who We Are & Our Mission

We love our customers. They love us. That’s how we like it.

Josh founded ExecutiveStride.com in 2018, helping marketing agencies, coaches, consultants, and in-house sales teams all over the world.  He started his entrepreneurial journey scaling a small team of sales reps into a multi-million dollar door-to-door sales force.  Josh then worked to master his own digital marketing, sales, and LinkedIn automation skills in 2016 and founded UtopianMarketing.com to help other businesses do the same.  Josh invests a good percentage of his earnings into mentorship, coaching, and masterminds with 7-8 figure entrepreneurs.

Josh Pocock ExecutiveStride.com Founder & CEO

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Frequently Asked Questions

Will you add more coursework?

Yes! We're always working on creating new content in order to help you grow. Our goal is to perpetually add the latest and greatest growth hacks to the Executive Stride Accelerator for members to learn from. Since LinkedIn changes all the time we’re always keeping up to date on the latest best practices for fast growth, and will continually add more lessons and topics as necessary to keep you in the loop. 

Click here to learn more.

What makes you different than the others who do this type of works?

We are one of the few LinkedIn Lead gen companies that go beyond just booking leads on LinkedIn. We give you the exact plugin-and-play templates, CRM integrations, SOPs, website code, and show you how to build 7 figure sales organizations and ramp a regular SDR to a million-dollar producer in just 2 months. Go ahead and let us know if you find someone else in that category.

We also have worked with 100+ companies to create, manage, and train Linkedin lead gen strategies including Forbes coaches, TedX speakers, and Fortune 500 sales team. Click here to learn more.

Will The Executive Stride™ Program Work If I’m Technophobic?

Oh, heck yes. All you need is the ability to close deals and take action, we take care of everything else; templates, code, tools, etc. If you can log into your email and answer the phone when hot leads are calling, you can make this happen. Click here to learn more.

How long until i can expect leads to come?

Our clients tend to see results in as little as 5 days but most campaigns take 3-4 weeks to hit "full speed". This is because our process builds momentum every week as the sent pending requests (requests we have sent that have yet to be accepted) grow to over 1,000.

At this point, there is a steady flow of new connections flowing in daily and being qued into the message sequence. Click here to learn more.

Can LinkedIn restrict my account?

We have helped over 100 businesses leverage Linkedin for leads and have never had an account banned.

We use the absolute top of the line tools, dedicated servers, and VPN to ensure your safety. We also are aware of safety limits and ways to operate under the radar. Click here to learn more.

How much time will this take?

Like with anything in life, the more you put into it, the faster you'll see results.

We recommend at least 2-3 hours per day of ExecutiveStride work in order to be a top performer.

We designed the training so that 20% of your actions get you 80% of the results. That's because I put emphasis on the activities with the highest payoff, eliminating ineffective tasks.

Implemented right, this system will give you a consistent flow of new clients every month! Click here to learn more.

Should I wait to implement a solution like this?

If you wait, you will be leaving a lot of opportunity on the table. We are the first to market with a tool like this, and the opportunity to create a new channel of qualified leads is there for the taking! Click here to learn more.

What results can I expect to see on LinkedIn?

Each profile and business is different. However, all businesses need exposure, visibility and to stay in front of their ideal prospects. The look back rates that we're seeing can range between 2-14%, with an average of 9%. Many of the people who look back at your profile will also send you a connection request but can also visit your website and engage directly with you.
By using the Auto-Connect, Free InMails or Sequential Messaging feature, you'll be able to continuously reach out to new prospects, all on auto-pilot, which will guarantee a steady stream of leads every day. Click here to learn more.

Will this work for me?

Yes! But only if you implement what you've learned. That's common sense, right?

ExecutiveStride Accelerator™ contains everything you need to be successful, including in-depth step-by-step training as well as all the checklists, templates, worksheets, and examples you'll need.

And you'll have my help with three months of live Q&A coaching sessions to get all your questions answered.

The real question is, will you do the work? If yes, I stand 100% behind the information you'll learn and the support you'll receive. Click here to learn more.

Can I make money off referrals?

Yes, of course, we have lots of referral partners who are racking in each month. You can learn more by clicking here.

Is this just another marketing course?

Simply put, no.

I have scoured the marketplace for the top, most expensive lead generation, business, and marketing course and haven't found anything quite like this program. I like to think of this course as a sales and marketing program on overdrive.

You'll get the information you need to rapidly realize results and scale to 7 figures with all the support you need. Click here to learn more.

I'm just starting out. Is this program for me?

Yes! In fact, you may even be ahead of the game because you have nothing to unlearn. I'm so glad you found your way here. Now, you can learn a system that's designed with integrity AND that works. You'll save months (if not years) of time, and you'll experience results faster than if you were to try to figure this all out on your own. Click here to learn more.

Do you offer a guarantee?

90-Day-Action-Based Guarantee (4 Opps Per Week By End Of 90 Days - but you will not need it. Click here to learn more.